Tommos vs HoneyBook: templates you fill, or a deal the tommos work

A made-up sale, the same in both columns: a 6-person marketing agency, and a software company that writes through the form on its site about a product launch. The plan that does each step in Tommos is in brackets.

1. 1

   The reply and the callBook

   Tommo SDR drafts the reply in your voice with two questions and two or three open times from your Google Calendar. You see it as a card: send, change or skip. In HoneyBook the AI puts a draft in your composer; you edit it, add your session link and press Send.^{2, 6}

2. 2

   The recapClose

   Tommo Closer reads the call’s transcript and drafts the recap: the scope, who decides, and when the proposal comes. In HoneyBook the notetaker keeps the notes, and you write the email.³

3. 3

   The proposalClose

   Your estimate says 12 weeks at $48,000. Tommo Closer writes the proposal as an email with those numbers and the points the client raised on the call. When the estimate is missing, it asks you. In HoneyBook you open a proposal template, enter the services and prices, and send one file the client selects, signs and pays in.⁴

4. 4

   The client's paperSign

   The client says yes and sends their MSA. Tommo Legal reads it against your positions on liability, payment, IP and law, and drafts your SOW from your template as a Google Doc in the client’s folder in your Drive. You take or change each point, and Tommo Closer sends the client the link. In HoneyBook you send your own contract template; the review of their MSA is your reading, or your lawyer’s.⁵

5. 5

   Signed and invoicedSign

   In Tommos, when a person you allow to sign presses Sign, your signature goes on the PDF, and the client signs their own way. Once the deal is won, Tommo Closer reads the signed paper, proposes the payment schedule, and proposes each invoice through Mercury when it is due. In HoneyBook the client e-signs and pays in the HoneyBook file.^{4, 5}

Each card waits for you until you let a tommo send that kind of email on its own. After twelve approvals in a row of one kind with nothing to fix, the tommo asks; you switch it on per form, on a paid plan. A signature always needs a person’s press.

What Tommo SDR does · What Tommo Closer does · What Tommo Legal does

• The reply waits for you, written. Tommo SDR answers each inquiry in your voice and offers times from your calendar. You press Send on a card, or let it send that kind on its own.
• The proposal comes from the call and your estimate. Tommo Closer writes it the same day, with the numbers in your estimate, and never invents a price, a scope or a date.
• Corporate clients send their own paper. Tommo Legal reads each MSA against the positions you write once, and drafts your SOW and NDA from your templates.
• One record from inquiry to invoice. The email thread, the call, the proposal, the paper and the invoice live on one deal.

Run an agency? See the CRM for agencies. Sell events to companies? See the CRM for event companies.

PFLB, the load testing firm where Tommos began, has run its inbound sale on three tommos since August 20, 2026. In seven weeks the tommos wrote 65 emails to 21 people, each sent on a person’s yes, and booked 10 meetings: see each count on PFLB’s page.

How PFLB runs its sale

One step crosses over: the final paper, once per deal. Tommos writes the emails and the papers, you decide each one, and HoneyBook collects the signature and the money.¹

1. 1

   Tommos writes.

   Tommo SDR books the call, Tommo Closer sends the recap and the proposal. On Sign, Tommo Legal reads their MSA and drafts the SOW as a Google Doc, and you and the client agree the text.

2. 2

   The client signs and pays in HoneyBook.

   Paste the agreed text into a HoneyBook contract, which takes content pasted from an existing contract,⁵ and send it with the invoice.

3. 3

   The record stays whole.

   Put the signed copy in the client's folder in your Drive, and mark the deal won in Tommos.

The deal and its history live in Tommos; the signature and the payment live in HoneyBook. With HoneyBook doing the invoices, Close is the plan to start on.