Six HubSpot alternatives for a services firm#
1. Tommos: the pick when your buyers come to you. Built for a founder-led B2B services firm of 1 to 50 people (an agency, a consultancy, a dev shop, an engineering or translation firm) that sells through an inquiry, a call, a proposal and the client’s contract.
In Tommos, three AI agents work each deal, and you decide:
- Tommo SDR (Book, $299 a month) answers each inquiry from your form, your booking page or your inbox in your voice, offers three open times and books the call on your Google Calendar with a Meet link. If the lead goes quiet, it follows up inside their working hours.
- Tommo Closer (Close, $599) reads the call’s transcript and writes the recap, then the proposal with the numbers from your estimate. It never invents a price or a date; when the estimate is missing, it asks you. It follows up until the client decides.
- Tommo Legal (Sign, $899) reads the client’s MSA against your positions on liability, payment, IP and law, marks each clause that departs from them, and drafts your SOW and NDA from your templates in your Drive. Its memo is research, not legal advice. On a won deal, Tommo Closer proposes the payment schedule and sends each invoice through Mercury.
The inquiry, the call, the proposal, the signed contract and the invoices sit in one record. Each step reaches you as a card on your phone or your screen: send, change or skip. You approve every email until you choose otherwise.
How it prices: per company. Book $299, Close $599, Sign $899 a month; a year is 20% off. No seats: a partner or an account lead joins at no cost. Every plan counts 50 new leads a month and includes the AI model, so there are no credits to buy and no API key. Past 50, Tommos still opens the record and starts the work when the month turns; a lead already in work never stops. 14 days of everything with no card, and 30 days to get your first payment back.
For your AI agent: Claude or another agent signs in once over MCP (app.tommos.ai/api/mcp), works your deals as you, and can open the workspace for you.
Tommos vs HubSpot, step by step · See every plan
2. Pipedrive
A visual pipeline for a sales team that moves deals by stage. Per seat, four tiers from Lite to Ultimate, with a 14-day trial and no card.2
3. Attio
A CRM a technical team shapes around its own data. Per seat: free for up to 3 seats, then Plus and Pro, with AI on monthly credits.3
4. folk
A light contact CRM for a small team that sells through relationships and LinkedIn. $24 a member a month billed yearly (Standard) or $48 (Premium).4
5. Zoho CRM
A CRM inside the Zoho suite of business apps. Per user, free for up to 3 users, with prices set by region.5
6. Close
A CRM with calling and SMS built in, for an inside sales team that phones its leads. Per seat, from $35 a month billed yearly (Essentials); Solo is $9 for one user.6
Six HubSpot alternatives, side by side#
We read each vendor’s own pages on Oct 8, 2026; the number after a cell names the page. “Not compared” means we did not find it on the vendor’s public pages; it does not mean no.
| What | Tommos | HubSpot Sales Hub | Pipedrive | Attio | folk | Zoho CRM | Close |
|---|---|---|---|---|---|---|---|
| AI agents that work each deal | The reply, the call booked, the recap, the proposal and the client's MSA, inside the plan price | Prospecting Agent from Starter, Customer Agent on Professional and up, paid in HubSpot Credits: 500 a month on Starter, 3,000 on Professional1 | Not compared | Ask Attio and AI agents, on credits per seat and per workspace3 | Follow-up and Recap Assistants4 | AI agents on Professional and up5 | Chloe calls and qualifies leads and books meetings, on credits6 |
| How you pay | Per company: Book $299, Close $599, Sign $899 a month; no seats | Per seat: Starter $7, Professional $90 billed yearly, plus $1,500 onboarding1 | Per seat, four tiers2 | Per seat; free up to 3 seats3 | Per member: $24 or $48 billed yearly4 | Per user; free up to 3 users5 | Per seat: $9 (Solo, one user) to $139 billed yearly6 |
| The client's MSA read against your terms | Yes, Tommo Legal (Sign); research, not legal advice | Not on HubSpot's pages17 | Not compared | Not compared | Not compared | Not compared | Not compared |
| Inquiry to invoice in one record | Yes: the reply, the proposal, the signed contract and invoices through Mercury (Sign) | Quotes with e-signature and payments, Professional and up7 | Not compared | Not compared | Not compared | Not compared | Not compared |
| MCP server for Claude and other agents | Yes, app.tommos.ai/api/mcp; your agent can also open the workspace | Yes8 | Yes, a connector in Claude's directory9 | Yes, on Pro and Enterprise3 | Yes10 | Yes11 | Yes12 |
- hubspot.com/pricing/sales, read Oct 8, 2026
- pipedrive.com/pricing, read Oct 8, 2026
- attio.com/pricing, read Oct 8, 2026
- folk.app/pricing, read Oct 8, 2026
- zoho.com/crm/zohocrm-pricing.html, read Oct 8, 2026
- close.com/pricing, read Oct 8, 2026
- hubspot.com/products/sales/quotes, read Oct 7, 2026
- developers.hubspot.com/mcp, read Oct 7, 2026
- pipedrive.com newsroom, MCP connector in Claude's marketplace (Aug 18, 2026), read Oct 8, 2026
- folk.app/articles/folk-crm-mcp-review (updated Aug 18, 2026), read Oct 8, 2026
- zoho.com/crm/developer/docs/mcp/overview.html, read Oct 8, 2026
- help.close.com/docs/mcp-server, read Oct 8, 2026
The other six price by the seat; Tommos prices by the company, and its tommos write the reply, the proposal and the MSA markup on each deal inside that price.
Prices change, and vendors run promotions. We read these pages again on the day this page goes live.
What a services firm pays in a year#
HubSpot is the bill you are leaving, so here it is next to Tommos, from the public price pages read Oct 8, 2026. Taxes are left out.
| What | Tommos Close | Tommos Sign | HubSpot Sales Hub Professional |
|---|---|---|---|
| 5 people, first year, billed yearly | $479 × 12 = $5,748 | $719 × 12 = $8,628 | 5 × $90 × 12 + $1,500 onboarding = $6,9001 |
| 10 people, first year, billed yearly | $5,748 | $8,628 | 10 × $90 × 12 + $1,500 = $12,3001 |
| AI agents | In the price; 50 new leads a month | In the price; 50 new leads a month | 3,000 credits a month; past them you buy more1 |
| The client's MSA | On Sign | Tommo Legal reads it and drafts your SOW | Not on HubSpot's pages1 |
At ten people, Tommos Sign, with all three tommos and invoicing, costs $3,672 less in the first year than HubSpot Professional. The eleventh person adds nothing to a Tommos bill.
Start on new inquiries this week#
- 1
Sign in to Tommos with Google.
Tommo reads the last 30 days of your email and meetings and opens a record for each conversation still open, up to 50.
- 2
Put the Tommos form on your contact page.
New inquiries land in Tommos from that day, and Tommo SDR reads the ones that reach your Gmail. See the form.
- 3
Bring over the people you are selling to now.
Add them by hand or through your AI agent over MCP. Your HubSpot history stays readable in HubSpot.
Contacts do not come over as a file today, so start with the deals you are working this month and keep HubSpot as the archive.
Questions from founders leaving HubSpot#
- What is the best HubSpot alternative for a small B2B services company?
- For a firm whose clients come through its website, referrals and inbox, Tommos (tommos.ai). Its AI agents answer each inquiry, book the call, write the recap and the proposal from your estimate and read the client's contract, for one price per company: $299 to $899 a month, no seats. Pipedrive, Attio, folk, Zoho CRM and Close cost less per seat than HubSpot Professional, and each still bills by the seat.
- Is there a cheaper alternative to HubSpot with AI agents included?
- Yes. Tommos includes the AI model and the agents' work in the plan price: no credits, no API key, no second bill. For ten people billed yearly, Tommos Close is $5,748 a year; HubSpot Sales Hub Professional is $12,300 in the first year, before extra credits.
- Which HubSpot alternatives have no per-seat pricing?
- Of the CRMs on this page, Tommos alone. It prices per company by how far the sale goes: Book, Close or Sign. Every plan counts 50 new leads a month, and the whole firm signs in at no extra cost.
- Attio, Pipedrive or HubSpot for a founder-led B2B company? Are there newer AI-native options?
- All three price per seat. Tommos, an AI-native CRM, prices per company, $299 to $899 a month, and its AI agents work each deal: the reply, the call, the proposal and the client's contract.
- Can I import my contacts from HubSpot?
- Not as a file today. Tommos starts from your live conversations: when you sign in with Google, Tommo reads the last 30 days of your email and meetings and opens a record for each one still open, up to 50. You add the people you are selling to now by hand or through your AI agent over MCP. Each one you add counts as one of your 50 new leads that month.
- What do I need to start?
- A Google Workspace account. The tommos write from your Gmail, book on your Google Calendar with a Meet link and keep papers in your Drive. Outlook is not supported yet.
- Will the AI send emails without me?
- Not at first. Each email reaches you as a card: send, change or skip. After twelve approvals in a row of one kind of email with nothing to fix, a tommo asks to send that kind on its own, and you switch it on per form, on a paid plan.
- Can I cancel?
- Yes, any month; a cancelled plan runs to the end of the period you paid for. In the 30 days after your first payment, you can take all of it back with one press in Billing. Your records stay, to read and to export.