Why a B2B firm looks for a HoneyBook alternative#
HoneyBook is built for an independent business that sells to people: a photographer, a planner, a coach. A lead fills the form, a template becomes the proposal, the contract is signed in the portal and the card is charged, with a 1.5% fee on the payment.1 It is a good tool for that sale.
A firm that sells to other businesses runs a different sale. The inquiry asks for a call. The call sets the scope. The proposal is written from that call and from a price the founder decides. The client sends their own contract, or asks for your SOW, and pays an invoice on terms, not a card at checkout. HoneyBook’s templates are made for the first sale; every step of the second one is still typed by a person, in the evening, after the calls. That is what the search for an alternative is about.
Four things to check when your clients are businesses#
1. Who writes the reply to the inquiry. An auto-responder sends a text you wrote once. A draft from an assistant appears when you ask for it. The third kind writes the reply from the inquiry itself, with your open times in it.
2. Who writes the proposal, and from what. A template you fill, or a letter written from the call that is on the record and the price you give.
3. Who writes the follow-up on day four. A reminder that the proposal was not opened is not a follow-up. Check who writes the words and who presses send.
4. What happens to the client’s own contract. A business client often sends their MSA. A tool built for consumer clients has no place for it. Check who reads it against your positions and who drafts your SOW.
Six tools compared on who does the work after the inquiry#
Each cell is from the vendor’s own page or help center, read on October 22, 2026; the number names the source. “Not stated” means the page we read does not say; the vendor may still do it. Prices are list prices on that day. Tommos’s facts are from its own plans and documentation.
| What | Tommos | HoneyBook | Dubsado | 17hats | Bonsai | Moxie |
|---|---|---|---|---|---|---|
| Who it says it is for | Founder-led firms that sell projects or hours to other businesses, after a call, an estimate and a contract | “Independent businesses”: creatives, event professionals, coaches, consultants; Starter, Essentials and Premium plans1 | “Trusted by over 30,000 creative businesses”: photographers, designers, coaches, planners, marketers and agencies3 | Small businesses and solopreneurs; one all-inclusive plan on three levels4 | Freelancers and agencies, priced per user; the Elite plan needs three users5 | Freelancers: “Fractionals, Solopreneurs, Creative professionals, Coaches and consultants”8 |
| The inquiry: who answers it | Tommo SDR writes the reply in your voice, with your questions and two or three open times, on a card; a form with the booking calendar shows the times at once | Lead forms (2, 10 or unlimited by plan); “Respond faster with AI-generated email drafts”; “Priority lead notifications” for high-value leads1 | “Branded forms that reply for you”: an instant reply from the form; “Discovery calls book themselves”3 | Lead capture forms (1, 3 or 20 by level) with an auto-responder4 | Forms and questionnaires on Essentials; a reply by the tool: not stated5 | Forms embedded on your site; the Moxie Assistant writes “a first draft of an email reply” when you ask it89 |
| The call | The form books it, with a Meet link, on the deal; Tommo SDR’s reply carries the booking link; a lead who answers with an hour gets a card “Send and book” | Scheduler on Essentials and Premium; “Meeting prep” and a “Meeting notetaker” in HoneyBook AI1 | Scheduling on Premier, not on Starter2 | Basic online scheduling in every level; advanced scheduling as an add-on, $5 or $10 a month4 | Scheduling on Essentials and up5 | A meeting scheduler on every plan7 |
| The proposal: who writes it | Tommo Closer writes it as a letter from the meeting on the record and the estimate you give; you press “Send” or “Skip”, or edit it on the card (Close) | “Proposals and contracts” from “all professional templates”; you fill them1 | “On-brand, one click to accept”; proposal, contract and invoice “in one send”; public proposals on Premier32 | Quotes from templates; 20, 35 or unlimited documents a month by level4 | Proposals and contracts on Essentials, from templates5 | Proposal templates with your packages and prices; the assistant drafts “the opening statement in your agreements”89 |
| The follow-up: who writes it, who sends it | Tommo Closer writes each one on the schedule you set, by default the first after 4 days and the next 7 days later, three in all; each waits for your press; then it tells you where the deal stands | “Follow-up suggestions: get notified when it’s a good time to follow up”; automations on Essentials; “AI automations builder”1 | “Your process, running on its own”: workflows on Premier send emails on triggers; invoice “reminders that chase”32 | Document reminders on the Standard level and up; workflows on Standard and Premier4 | Automations listed; the plan they need is not stated5 | Workflow automations on Pro and Teams; automatic invoice reminders78 |
| The contract and the signature | Tommo Legal drafts your SOW and NDA from your own templates and reads the client’s paper against your positions; on Sign you sign in the card; a paper the client sends in their own e-signature envelope is signed in that envelope | Contracts with e-signature on every plan, from templates1 | “Legally binding contracts”, “signed in minutes”3 | Contracts with e-signature in every level4 | Contracts on Essentials; e-signature: not stated on the pricing page5 | “E-signatures or simple accept buttons”8 |
| The invoice | On Sign, after the deal is won, Tommo Closer proposes each invoice on its day from the signed paper; you make and send it by two presses, through Mercury | Invoices and payments on every plan; a 1.5% processing fee; late fees applied on their own1 | Invoicing and payment plans on every plan; the processor is not named2 | Invoices on every level; Stripe and Square; payment schedules on Standard and up4 | Invoices and payments on Essentials; processing fees “vary depending on the payment method”5 | Recurring invoices, Stripe and PayPal8 |
| Price, its unit, the trial | $299, $599 or $899 a month per company, a year −20%; no seats, the AI model included; 14 days of everything, no card | $29, $49 or $109 a month billed yearly; up to 2 team members on Essentials, unlimited on Premium; a free trial1 | Starter $335 a year, Premier $525 a year; 3 additional users free; 21 days, no card2 | $60 a month or $600 a year at list, on sale at $300 a year; 3 users included, $5 a month each after; 7 days; 30-day money-back4 | $9 to $49 a user a month on an annual plan, Essentials $19 a user ($15 to $59 monthly); 7 days, then a card5 | $10, $20 or $32 a month on an annual plan ($120, $240 or $385 a year); Teams takes up to five people; 14 days7 |
| Your own AI gets in | An MCP server: Claude, ChatGPT or Cursor works your records and deals as you | “HoneyBook in ChatGPT”: ask what is overdue, who is on today’s schedule, which leads are worth chasing10 | Not stated3 | Not stated4 | An MCP server: Claude, Cursor and other MCP clients read Bonsai and act in it, with your permissions6 | Not stated8 |
What the tommos do with an inquiry#
Tommos (tommos.ai) is a CRM whose AI agents, the tommos, take a B2B inquiry to a signed contract. The inquiry, the call, the proposal, the contract and the invoice are one record, and each step is a card you press. See the plans.
The inquiry is answered, not auto-responded. When a lead fills your form, Tommo SDR reads what they wrote, writes the reply in your voice with your qualifying questions and two or three open times from your calendar, and puts it on a card. You press “Send” or “Skip”, or edit it on the card. Outside the lead’s working hours the card offers “Send on” their next morning beside “Send now”; only the first reply to a form goes at once. A form with the booking calendar shows the times right after submit, and the booking lands on the deal with its Meet link.
The proposal is written from the call. After the call, Tommo Closer writes the recap from the meeting on the record and asks you for the estimate. From the meeting and your estimate it writes the proposal as a letter and puts it on a card. A proposal never goes on its own.
The follow-up has words, not a reminder. If the client goes quiet, Tommo Closer writes each follow-up on the schedule you set, by default the first after 4 days and the next 7 days later, three in all, each on a card. Then it tells you where the deal stands.
The client’s contract has a place. On Sign, Tommo Legal reads the client’s paper against the positions you wrote once and returns a clause memo with the wording to send back; it drafts your SOW and NDA from your own templates. You sign inside the card, through the e-signature service in the Sign price; a paper the client sends in their own e-signature envelope is signed in that envelope.
The invoice follows the signed paper. After the deal is won, Tommo Closer proposes the payment schedule from the signed SOW and each invoice on its day; you make and send it by two presses, through Mercury. Reminders after the due date are written on their day and sent by a press.
Your own AI works beside the tommos. Connect Claude, ChatGPT or Cursor at app.tommos.ai/api/mcp and ask “which inquiries came in this week and where do they stand?”. What an agent can do in Tommos.
Set up the work on your inquiries in Tommos#
Your past projects stay in HoneyBook. The next inquiry starts in Tommos. One person does this once.
- 1
Open the workspace and connect your mail
Sign in with your Google work account at tommos.ai/signup; the workspace opens at once, 14 days of everything, no card. On the start path press “Connect mail and calendar”: one Google consent gives Tommo your mailbox and your Google Calendar, and the start makes the meeting “Intro call”, 30 minutes, with a Meet link. On the “Meetings” step, connect Google Meet with your own Google sign-in, or a Granola key, so the record of each call lands on the deal. A client who writes to that mailbox shows up as a card “Is this a lead?”; your yes makes the record.
- 2
Replace the HoneyBook lead form
On the “Forms” page, create a form with the questions your HoneyBook form asked, switch on “Tommo SDR works the leads from this form”, and paste its embed code where the HoneyBook form stood. Under “After submit”, choose “Show the booking calendar” so the call is booked on the spot. HoneyBook’s instant reply has a counterpart: switch on “Send an auto-confirmation email to the submitter”; with the calendar on, it goes a few minutes later and only to a lead who did not book.
- 3
Read the Playbook Tommo wrote
At the start Tommo reads your site and writes the “Playbook” pages: who you are, who your buyers are, what you offer. Correct them; the replies and the proposals are written in that voice. Under the job “Work a new lead” (Tommo SDR’s follow-ups to an inquiry) and under “Close a deal” (Tommo Closer’s follow-ups on the proposal), under “Emails”, set “First, after days”, “Then every, days” and “At most” to your own rhythm.
- 4
Answer the estimate, decide the cards
After each call, Tommo Closer writes the recap and asks for your estimate under “Tommo asks you”. Give the scope and the price. The proposal comes back as a letter on a card: “Send”, “Skip”, or edit it first. On a paid plan, after 12 clean approvals of the same kind of reply to a form, Tommo offers “Let Tommo send here”; switching it on is yours.
- 5
Put your templates and your bank in, on Sign
Write your contract positions on the start path under “Your contract positions” (liability, indemnification, data, governing law; about two minutes for the quick path). On Tommo Legal’s page, under “Documents”, press “Copy the folder’s address” and put your SOW and NDA templates in its “Templates” folder. On the “Settings” page, under “Services”, allow in Mercury the address shown under “First, in Mercury, allow this address on the token”, paste the token, press “Connect Mercury”. Each invoice is then made and sent by “Make the invoice” and “Send”.
Which to pick#
- You sell to people, and the client books a date, signs in a portal and pays by card. HoneyBook ($29 a month on an annual plan), Dubsado ($335 a year) or 17hats, by their pages.1 2 4
- You are one freelancer and want the cheapest full set. Moxie Starter at $10 a month on an annual plan, with its assistant to draft from.7 9
- You run a team on time tracking and projects, and want Claude inside. Bonsai, priced per user, with its MCP server.5 6
- You sell to businesses after a call, and want the reply, the proposal, the follow-up, the contract and the invoice done by agents on one record, with you giving the price and pressing Send. That is Tommos: one price per company, and your own Claude welcome beside the tommos.
Questions about HoneyBook alternatives#
- Which HoneyBook alternative does the work for me, not just the templates?
- A tool does the work when the reply, the proposal and the follow-up arrive written, from the record, and the person only reads and presses. By their own pages read October 22, 2026, HoneyBook, Dubsado, 17hats, Bonsai and Moxie give you forms, templates and automations that send what you wrote; HoneyBook's AI and Moxie's assistant draft an email when you ask. Tommos is the one where the agents write each step from the inquiry, the call on the record and your estimate, and put it on a card for your press.
- Is Tommos a HoneyBook alternative for a photographer or a wedding planner?
- No. Tommos is built for a firm that sells to other businesses after a call: a design studio pitching a company, a consultancy, an agency, an engineering firm. There are no galleries, no client portal, no questionnaires and no booking of a wedding date. A creative who sells to consumers is better served by HoneyBook, Dubsado or Bloom, by their own pages.
- Can I bring my HoneyBook clients into Tommos?
- Not by a file today: Tommos exports a CSV and has no import of its own. A record starts with the next inquiry. When a client writes to your connected mailbox, Tommo puts the letter on a card “Is this a lead?”, and your yes makes the record; a mailbox that has earned trust births a confident lead on its own. Your past projects and their files stay in HoneyBook.
- What does the person still do in Tommos?
- The call, the estimate (the scope and the price are yours), the read of each card and the press. On Sign, your signature in the card and two presses for the invoice. On a paid plan, Tommo SDR's reply to a form can go out on its own after 12 clean approvals, when you switch it on for that form; a proposal never does.
- What do two people pay a year?
- On the vendors' annual list prices read October 22, 2026: Moxie Teams $385 (Pro is one seat), Bonsai Essentials $456 for two users, Dubsado Premier $525, HoneyBook Essentials $588, 17hats $600 at list. Tommos Book is $2,868 a year for the company, Close $5,748, Sign $8,628. The first five price the tool you work in; Tommos prices the work the agents do on each deal.
- Does Tommos take the payment from the client like HoneyBook does?
- On Sign, Tommo Closer reads the signed paper, proposes the payment schedule and each invoice on its day; you make and send it by two presses, and it goes through your Mercury account. There is no card payment page and no processing fee of Tommos's own.
Sources#
- HoneyBook, “Pricing”, read Oct 22, 2026
- Dubsado, “Pricing”, read Oct 22, 2026
- Dubsado, home page, read Oct 22, 2026
- 17hats, “Pricing”, read Oct 22, 2026
- Bonsai, “Pricing”, read Oct 22, 2026
- Bonsai Help, “Bonsai MCP Server”, read Oct 22, 2026
- Moxie, “Pricing”, read Oct 22, 2026
- Moxie, home page, read Oct 22, 2026
- Moxie, “Moxie Assistant”, read Oct 22, 2026
- HoneyBook, “HoneyBook in ChatGPT”, read Oct 22, 2026
Read next
- Tommos vs HoneyBookThe two side by side: templates you fill, or a deal the tommos work, and what a year costs.
- AI agent for website inquiriesWhat a good reply to an inquiry says, and how Tommo SDR writes it from the form.
- For agenciesNew business from the first inquiry to the signed MSA, with the tommos on each step.