Do your buyers write to you first?#
Answer three questions before you compare tools.
- Where did your last ten clients come from? Your website, Google Ads, referrals and events mean inbound. A list you bought or scraped means outbound.
- What do you lose deals to? If an inquiry waits a day for your reply, or the follow-up never goes out, your problem is speed on inbound. If your calendar is empty because nobody knows you, it is pipeline.
- How many new leads come in a month? Ten to fifty inquiries need an answer each. Two thousand cold prospects need sending infrastructure and domain warm-up.
If your answers are your website and referrals, slow replies, and ten to fifty inquiries a month, Tommo SDR is built for you. The table below shows what that costs next to the others.
Six AI SDR tools for inbound leads, side by side#
We took each cell from the vendor’s own public pages on Oct 7, 2026. «Not public» means we found no public page that says it; it does not mean no. If a vendor changes a page, write to us and we update the cell.
| What | Tommos | 11x | Artisan | AiSDR | Qualified | Chili Piper |
|---|---|---|---|---|---|---|
| Built for | Inbound only: writes only to people who came to you | Alice: outbound prospects. Julian: inbound calls and chat1 | Outbound: cold outreach, intent signals, past contacts3 | Outbound, plus replies to inbound leads45 | Inbound conversations on your website6 | Routing and booking from your web forms7 |
| Carries the deal past the call: recap, proposal, contract, invoices | Yes: the recap and the proposal (Close), the client's contract and, after a won deal, invoices through Mercury (Sign) | Not public | Not public | Not public | Not public | Not public |
| Public price | Book $299 (reply and call booked), Close $599 (+ recap and proposal), Sign $899 (+ contract) a month | Alice Growth from $3,750 a month; Julian Voice from $5,333, Chat from $2,41712 | Not public («Talk to sales»)3 | Solo $250, Explore $900, Scale $2,500 a month4 | Not public («Contact us»)6 | Routing & Scheduling $1,250 a month ($15,000 a year)7 |
| What the entry price counts | 50 new leads a month | 2,000 new prospects a month (Alice Growth)1 | About 2,500 leads contacted a month (Team)3 | 200 researched contacts a month (Solo)4 | Not public6 | 15 seats7 |
| Try it before you pay | 14 days of everything, no card | Demo; no self-serve trial published2 | Demo3 | Not public4 | Not public6 | Not public7 |
| Billing term | Monthly; a year is 20% off if you want it | Annual by default; multi-year on Pro and Enterprise2 | Not public3 | Solo month to month; Explore and Scale quarterly4 | Not public6 | Annual7 |
| CRM | Included | Syncs with your CRM2 | Salesforce and HubSpot sync3 | HubSpot and Salesforce two-way sync4 | Salesforce and 20+ other systems6 | Salesforce and HubSpot7 |
| Books the meeting on your calendar | Yes, Google Calendar with a Meet link | Yes; Julian books on Google Calendar or Outlook18 | Yes, «autonomous replies and meeting booking»3 | Yes, through Calendly or HubSpot4 | Yes, «Piper Meetings»6 | Yes, «from any web form»7 |
- 11x.ai/products/alice/pricing, read Oct 7, 2026
- docs.11x.ai, pricing overview, read Oct 7, 2026
- artisan.co/pricing, read Oct 7, 2026
- aisdr.com/pricing, read Oct 7, 2026
- aisdr.com/for-sales-teams, read Oct 7, 2026
- qualified.com/pricing, read Oct 7, 2026
- chilipiper.com/pricing, read Oct 7, 2026
- docs.11x.ai, Julian meeting scheduling, read Oct 7, 2026
Prices change. We read these pages again on the day this page goes live and after each vendor update we see.
What each AI SDR is built for#
Tommos
A CRM with three AI agents for the people who came to you. Tommo SDR answers the inquiry, offers times, books the call and follows up until they reply. Tommo Closer writes the recap and the proposal from your estimate; Tommo Legal reads their contract and drafts yours. Claude or another AI agent can work it for you over MCP. From $299 a month, month to month, with no seats and the AI model in the price. Built for a founder-led services company with 10 to 50 inquiries a month.
11x
Two agents: Alice prospects outbound by email and LinkedIn; Julian answers inbound calls and chat, qualifies and books. Alice Growth starts at $3,750 a month on an annual contract, for up to 5 users and 2,000 new prospects a month. Built for outbound at volume, and for phone and chat at scale.
Artisan
Ava is an AI BDR for cold outreach, intent signals and contacts already in your CRM. It books meetings for your reps and syncs with Salesforce and HubSpot. Artisan quotes each plan after a call with sales. Built for an outbound program.
AiSDR
Outbound email and LinkedIn outreach, plus replies to inbound leads within minutes. The Solo plan is $250 a month with no commitment; Explore and Scale need a quarter. Built for outbound first, inside HubSpot or Salesforce.
Qualified
Piper talks with visitors on your website and books meetings, built around Salesforce. Prices come from sales. Built for high website traffic and a Salesforce team.
Chili Piper (and Default)
Both route a form fill to the right rep and put the meeting on that rep's calendar. Chili Piper starts at $1,250 a month, billed for a year, with 15 seats. Built for a team of reps on a CRM it already runs.
From the first reply to a signed contract#
The same sequence as on the pricing page, with the plan that does each step. Each step reaches you as a card: a draft email or meeting you send, change or skip. You approve every email until you choose otherwise.
- 1
The inquiry lands
Daniel at Gersana fills in your website form: «We need realistic test data without real customer names.» A Tommos form offers him times to meet on the spot.
- 2
The replyBook
Tommo SDR writes back in your voice: Thursday at 9:00 AM ET works for a 30-minute call, the invite is on this email. You press Send.
- 3
The call is bookedBook
Daniel accepts. The meeting sits on your Google Calendar with a Meet link. If he goes quiet before that, Tommo SDR follows up, inside his working hours.
- 4
The recapClose
After the call, Tommo Closer reads the notes and writes the recap: masked copies of production for three teams, ready by March.
- 5
The proposalClose
Tommo Closer writes the proposal from your estimate: $48,000, 10 weeks.
- 6
The contractSign
Daniel's legal team sends their MSA. Tommo Legal marks the clauses that depart from your positions and drafts your SOW from your template; you strike the liability cap and net 60, keep Delaware law, and sign.
After twelve approvals in a row of one kind of email with nothing to fix, Tommo SDR asks to send that kind on its own. You switch it on per form, on a paid plan. See every step Tommo SDR takes.
Your first week with Tommo SDR#
Founder-led services firms with 10 to 50 inquiries a month switch first: the reply is the step that waits for a free hour. Here is the week.
- 1
Day 1: sign in with Google
Tommo reads the last 30 days of your email and meetings and opens a record for each conversation still open, up to 50. Nothing to import before your first reply.
- 2
Day 1: put the Tommos form on your contact page
It takes your site's font and color, and offers times to meet the moment someone sends it.
- 3
Days 2 to 5: replies on your phone
Each new inquiry gets a reply in your voice, waiting as a card: send, change or skip. Tommo SDR follows up inside each lead's working hours until they answer.
- 4
By Friday: calls on your calendar
Booked calls sit on your Google Calendar with a Meet link. On Close, the recap is waiting after each call.
Questions about AI SDRs for inbound leads#
- What is an inbound AI SDR?
- An AI agent that works the leads who contact you first: it answers the form or the email, asks what it needs to know, offers times and books the call, then follows up if they go quiet. An outbound AI SDR finds new prospects and writes to them cold.
- How fast should you respond to an inbound lead?
- Within the hour. In a study published in Harvard Business Review, firms that tried to reach a lead within an hour were nearly seven times as likely to qualify it as firms that tried an hour later. (Oldroyd, McElheran and Elkington, «The Short Life of Online Sales Leads», March 2011.)
- How much does an AI SDR cost?
- From the public pages on Oct 7, 2026: AiSDR from $250 a month, Tommos from $299, Chili Piper from $1,250 billed yearly, 11x Alice from $3,750 billed yearly. Artisan and Qualified quote after a sales call. Check what each price counts: Tommos counts 50 new leads a month and no seats, with the AI model included. At 25 inquiries a month, Book comes to about $12 an inquiry.
- Is an AI SDR worth it for a small company?
- If your leads come to you, the work an AI SDR saves you is the reply, the scheduling back and forth and the follow-ups you forget. Set the plan's price against one deal you won from an inquiry last quarter: at 25 inquiries a month, Book comes to about $12 an inquiry.
- Does Tommos write to cold prospects?
- No, and that is the point. A tommo writes only to people who came to your business: through a form, a booking, an email or a meeting. Every email it drafts answers someone who asked.
- What do I need to start?
- A Google Workspace account: Tommo SDR writes from your Gmail and books on your Google Calendar with a Meet link. Sign in with Google, and Tommo opens a record for each conversation still open from the last 30 days, up to 50, so you start on your live inquiries with nothing to import.
- Will the AI send emails without me?
- Not at first. Tommo SDR drafts each email as a card, and you send, change or skip it. After twelve approvals in a row of one kind of email with nothing to fix, it asks to send that kind on its own, and you decide per form. That works on a paid plan only.
- Can I cancel?
- Yes, any month; a cancelled plan runs to the end of the period you paid for. In the 30 days after your first payment, you can take all of it back with one press in Billing. Your records stay, to read and to export.